Nobels equipment is tailored to the needs of todays musicians
 
Retail Experience
  Sound information and input we get directly from international top musicians. Since over 20 years our retail stores "Nș1 Music Park" in Hamburg with vintage collections and repair/customizing departments have customers like The Rolling Stones, The Scorpions, Grammy Award winning drummer Ricky Lawson from Michael Jackson Band, T.M.Stevens from Joe Cocker, etc...
 
International Distribution
  Since 1979 we have introduced our patented Nș1 Stretch Straps as well as image brands like EMG, CHARVEL, STEINBERGER, ESP, SPECTOR, etc, as first distributor into the European markets and supplied 1200 German dealers with FENDER parts. We are members of the US Music Distributors Association since 1981.
 
Product Management
  As sole responsible product management we originated and created the Hohner Professional guitar line in 1985, which sold more than 43.000 units the second year already. This included prototype designing, supervising Korean production, catalogue layout and sales aids and calculation for the distributors till 1992 for more than 260.000 guitars.
 
Electronic Engineering
 

We modified the Pocket Studio in cooperation with ESP in 1983. Since then we have engineered computer controllers, effect pedals, utility boxes. Midi controllers, etc. We made electronic engineering for FENDER-USA, SHADOW, WASHBURN-UK, KRAMER-USA, etc.
 
Our Product Concept
  • advantages in price/features towards competing product must be obvious
  • initial product ideas derive from the final consumer
  • prototypes are evaluated by international musicians
  • today's taste in sound and features is incorporated
  • owners manuals with easy-to-understand examples - also on the website
  • guarantee packages with specific components are provided
  • manuals for service stations/distributors are provided
  • tasteful giftboxes
  • promotional concepts and a direct NOBELS website
  • permanent sound and feature updates and new model
 
Our Distribution Concept:
 

The distributor buys directly from the manufacturer!

This concept prevents misunderstanding, delays, unneccessary administration and saves cost. As originators and owners of the designs, we at Nobels create the sounds, the electronics, tasteful packaging, useful owners manuals and guarantee for updates. As soon as we have approved a distributor, he handles all business with the manufacturer directly. No middlemen.

 
 
Electronic Engineering
 

Please feel free to ask NOBELS distributors for reference. We invite you to test our product and to apply for NOBELS distribution.

 
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